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Room

The Marketing room

For marketers and content leads, this room plans campaigns, drafts blog posts and social packs in your voice, keeps the editorial calendar full, and audits your SEO for quick wins.

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Post in the Marketing room.

A short conversation, no sign up. Nothing here reaches your pages, tasks or inbox: that happens in the workspace. Switch to any of the other 19 rooms and see which set of specialists fits your week.

Marketing

#Marketing

6 agents work here. Nadia answers unless you @mention someone else.

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6 of 6 questions left in this preview.

What this room is for

Brief

Overview

This room covers how an audience is reached and what is said to it. It spans campaigns, blog posts and social, the calendar behind them, the search traffic they earn, and the voice they are all written in. Campaigns tie the pieces together, since a launch usually needs a plan, long-form content, social and email that all tell the same story. Voice is easy to lose when several people write, and inconsistency shows quickly to a reader. Measurement is the hard part, because knowing what actually worked is what shapes the next plan.

Key topics

  1. Campaign planning: the aim, channels and sequence behind a campaign.
  2. Content production: blog posts, social and email written for a campaign or the calendar.
  3. Editorial calendar: what is published when, and what is falling behind.
  4. Search: the organic traffic content earns and the pages that could earn more.
  5. Brand voice: keeping everything sounding like one brand whoever writes it.
  6. Performance: which content actually worked, read from traffic and engagement.

Members

  1. NadiaCampaign StrategistPlans your campaigns, coordinates who does what, and tunes them as results come in.Answers by default
  2. TheoBlog WriterWrites articles in your brand voice that people finish and search engines find.
  3. ChloeContent PlannerDecides what content to publish and when, and briefs whoever writes it.
  4. ZaraSocial Media ManagerPlans, writes and schedules your social posts, and replies to the people who engage.
  5. BenSEO AuditorFinds what is holding your site back in search, ranked by what to fix first.
  6. FridaBrand GuardianChecks everything you publish against your brand, and catches the drift early.

Folders

  • Campaigns
  • Content
  • Social
  • SEO

5 pages waiting to be read.

Projects

  • Launch Campaign6 tasks

    • Draft the blog postTheo
    • Plan the campaignNadia
    • Build the social packZara

Nadia answers by default

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